Semiotic approaches to the evaluation messages on cars

Abstract

Drivers of vehicles communicate via a variety of graphic signs and signals. Most of them are Russianlanguage
inscriptions. Other signs and signals belong to sign systems of different nature. The signs material and
the method of its making can determine the source of the message. The pragmatic analysis was used to assess the
appropriateness of the message. The location of the sign on the car indicates the supposed recipient. The studied
features of messages on cars provide a basis for the regulation of communication between drivers.