THE INFLUENE OF DIFFERENCE IN CULTURAL NORMS IN BEHAVIOR AND COMMUNICATION BETWEEN TUNISIAN MANAGER AND RUSSIAN TOURIST
Abstract
The article studies the differences between cultural norms in Russia and Tunisia, and a meaningful communication of Tunisian manager with Russian tourists. We provided some examples of communication failures in non-verbal communication, basic etiquette formula of Russian culture against the background of the Tunisian one. These examples of communication failures are the most common and repeatable in everyday communication. We also provided recommendations for Tunisian tourism managers concerning communicative behavior with Russian tourist, to achieve the mutual understanding and prevention of communication failures.
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