PRAGMATIC ASPECTS OF THE ASSOCIATIONS' STUDY

Abstract

The problems of associations on the pragmatic
level, the factors of individuality: inner, personal
aspects in associative fields construction are studied in
the article. The individuality of associations depends on
external and internal factors. The external factors are
the national factor, the factors of age, gender and the
social factor, which were already analyzed by famous
linguists and psychologists. While the internal factors
include the representative system of a person, worlds
model, which outgoes from a personal inner experience
of a person, along with the concept of sense and
purpose. The article is devoted to the study of these
internal factors of identifying associations individuality.
The study of associations on linguistic level is not complete.
For identifying the individuality of associations it
is necessary to study them on the pragmatic level. The
neurolinguistic approach to the study of associations reveals
variety and individuality of associative links.