SIGNS OF THE BUSINESS TEXT IN MODERN POLITICALADMINISTRATIVE MEDIA-COMMUNICATION IN THE INTERNET
https://doi.org/10.18384/2310-7278-2016-4-77-84
Abstract
In the article, the author gives the theoretical and practical bases of features of evolution of business communication in modern political and administrative media communication from the point of view of several scientific disciplines, and presents the analysis of scientific research on this subject. The author considers that in describing modern development of political and administrative communication in Internet, it is possible to speak about an active tendency of mediatization, that is about loss or weakening of the official beginning of the business texts and intensification of media quality connected with influence of new computer and network technologies and transition of political and administrative communication into information media space.
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