Models for Nominating Educational Institutions in the Light of Value Guidelines of Modern Society
https://doi.org/10.18384/2949-5008-2024-2-55-63
Abstract
Aim. To identify the linguocreative continuum of ergonymic nominations as a special zone of influence on the consciousness of modern urban society.
Methodology. The description of ergonymic linguistic createmes is carried out on the basis of structural, semantic and motivational analysis, which makes it possible to decode the intention of the nominator, represented in a non-standard linguistic form. To verify the perception of the axiological setting of the ergonym, data from pilot associative experiments are used.
Results. The typology of models and linguocreative technique of creating ergonyms of the thematic sphere “Nominations of educational institutions” in the light of the value dominants of the versatile development of the child’s personality is presented. The productivity of language game practices in this cluster of modern ergonymicon is substantiated.
Research implications. In line with the linguocognitive and psycholinguistic approaches, the imagebased pragmatic component of ergonymic linguistic concepts is substantiated.
Keywords
Supporting agencies: The current research was carried out with the financial support of the Russian Science Foundation and the Government of the Sverdlovsk Region, grant no. 22-28-20075 (https://rscf.ru/project/22-28-20075).
About the Authors
T. Gridina
Ural State Pedagogical University
Russian Federation
Russian Federation
Tatiana A. Gridina – Dr. Sci. (Philological Sciences), Prof., Head of the Department of General Linguistics and the Russian Language
ul. Kosmonavtov 26, Ekaterinburg 620091
N. Konovalova
Ural State Pedagogical University; Ural Federal University named after the first President of Russia B. N. Yeltsin
Russian Federation
Russian Federation
Nadezhda I. Konovalova – Dr. Sci. (Philological Sciences), Prof., Prof., Department of General Linguistics and the Russian Language; Prof. of Department of Russian for Foreign Students
ul. Kosmonavtov 26, Ekaterinburg 620091
prosp. Lenina 51, Еkaterinburg 620075
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