Formation mythological image of the enemy in political publicism and propagation

Abstract

In the article author eхamines
the methods of formation mythological image
of the enemy in the Russian-speaking political
journalism. We analyze the oppositions ownsomebody
else(friend or foe), which is the basis
for forming images of enemies and friends.
It is emphasized that the demonization of the
image of a rival or opponent, adding to this image
bestial or demonic features is one of the
most popular methods of creating an enemy image
as a mirror, a negative double of the person
or group of persons. The enemy is presented
in such a way as a guest of the anti-world ,
a strange, the inverted space, often portrayed
as a carrier of devils nature, as a fool or buffoon.