Communicative possibilities of speech tactics in advertising texts

Abstract

The article is devoted to communicative
possibilities of speech tactics in the
advertising texts. Speech tactics have been described
in detail, their action on addressee has
been analyzed. Linguistic and speech realization
of these tactics via advertisers intents and
also perception of these tactics by addressees of
the advertising work are examined. Speech mistakes
made deliberately by advertiser in order
to attract audience´s attention have been analyzed.