ROLE OF MASS MEDIA IN DEVELOPMENT OF SPEECH CULTURE OF THE YOUTH

Abstract

The article is devoted to the psychological-
linguistic problem of the present: influences of mass
media on the general and speech culture of the youth.
The author analyzes the obvious and latent mechanisms
of psychological and speech influence of mass media
on public consciousness and formation of the person
of rising generation. The author also believes that during
the reorganization period the latent violence was
done to the speech by penetration of foreign, vulgar and
slangy lexicon; and also speech aggression was used
to change peoples consciousness, prompting to panic.
The author emphasizes that Russian language policy
must be updated.