SUGGESTIBILITY AS A KEY FEATURE OF PRAGMATICS OF AN ADVERTISING SLOGAN

Abstract

This article emphasized the suggestibility
of an advertising slogan - the ability of information to
penetrate the consciousness of the recipient, bypassing
the critical barriers of consciousness - as one of its key
features along with traditional conciseness and expressiveness.
This statement is supported with the results of
a comparative analysis of front-line features of advertising
slogan and spell text, which have a lot in common
in many parameters on the grammatical, lexical and
phonetic levels.